On April 1 thousands of stark black-and-white billboards appeared all over the country. On the left, on a white background, is a single short sentence: “You work.” On the right are photos of either Viktor Orbán and Lőrinc Mészáros or Antal Rogán and Árpád Habony with an equally short message: “They steal.” For good measure, the consequences of the political elite’s corruption–poor healthcare and education plus low wages–appear on an orange background. “Jobbik for the People” is in the lower left corner.
The Fidesz-KDNP leadership didn’t find the April’s Fool Day surprise very amusing. In fact, they were infuriated because they realized the incredible impact these posters make. Everybody understands their simple, damning sentences. The appearance of such bold anti-government posters signaled to Fidesz and the Orbán government that the opposition is becoming increasingly daring and most likely also increasingly effective. They are tapping into a general dissatisfaction with the government that has been expressed recently in large-scale demonstrations. Fidesz came to the conclusion that a new, radical solution must be found to the problem. The old methods of discrediting their opponents no longer work.
Fidesz propaganda over the past few months has been directed mostly against Jobbik. Only recently has the government’s propaganda minister also paid attention to László Botka, MSZP’s likely candidate for the premiership. Disparaging Gábor Vona, the Jobbik party chairman, has been continuous and vicious. Among its many charges, Fidesz claims that Vona is being supported by Viktor Orbán’s arch-enemy, Lajos Simicska. And so it was predictable that Fidesz’s first reaction to Jobbik’s billboard campaign would be to reiterate that Vona is a puppet of Simicska while the left is financed by George Soros. Szilárd Németh, one of the deputies of Viktor Orbán, called Jobbik the party of billionaires and accused Vona of selling the “soul of Jobbik” for this media campaign. Perhaps, Németh continued, Vona swore allegiance to Simicska, promising him special financial deals after Jobbik wins the election.
The Jobbik-Simicska connection has been the topic of political debate for some time. Both Simicska and Jobbik deny any financial arrangement between the billionaire and the party. On the other hand, Simicska and his son have both made pro-Jobbik statements, and Vona admitted that he and Simicska have met at least twice at public events. Moreover, all the recent Jobbik messages appeared on the billboards of two companies, Publimont Kft. and Mahir Cityposter Kft., both owned by Lajos Simicska. Fidesz argues that this is proof of Simicska’s hidden financing of Jobbik.
Of course, it is possible that Jobbik received a special deal from Simicska, but hidden campaign financing would be difficult to prove. Although Simicska’s two companies are among the strongest billboard providers, altogether about 100 companies are involved in this competitive business. A couple of years ago Demokratikus Koalíció’s billboards appeared on Simicska’s properties. When Ferenc Gyurcsány was questioned about the arrangement, he said that Simicska’s firm offered the best deal. Simply capitalism at work.
Fidesz also came to the conclusion that “the constitutional court, led by László Sólyom, developed such an extremely liberal practice regarding freedom of speech” that the government has no way of fighting Jobbik’s messaging in court. At least this is the conclusion Zoltán Lomnici, a right-wing constitutional lawyer, came to. Moreover, he added, even if a Hungarian court ruled in favor of the government, one of the NGOs financed by George Soros would take the case to Strasbourg.
So, as a stopgap measure, Fidesz came up with a billboard of its own showing George Soros and Lajos Simicska as the puppeteers and László Botka and Gábor Vona the puppets. In addition, the personal secretary of Lajos Kósa organized a team of Fidesz activists to systematically deface Jobbik’s billboards all over the country. Unfortunately, he said, they couldn’t be burned because that would have destroyed the billboard structures, so they had to be satisfied with painting them over. That method is actually quite widespread in Hungary. Activists of Momentum, for example, suggest changing the “Stop Brussels” billboards to “Stop Moscow.” But these methods weren’t radical enough to solve the Orbán government’s problem with the the kinds of posters Jobbik put up.
On April 27 Index noticed in the Official Gazette that Lajos Kósa, former leader of the Fidesz parliamentary delegation, and János Halász, undersecretary for culture in the ministry of human resources, had submitted a proposal to re-regulate posters and billboards. If the provider of advertising surfaces sells spaces at a price lower than the “current market value,” such an action would be considered to be hidden and forbidden party financing. This regulation would be applicable at times outside of the three months officially designated as the “campaign period.” Owners of poster surfaces must turn in a price list to the State Account Office and will be obliged to make their prices available on their websites.
In addition, and much more worrisome, a government decree signed by Viktor Orbán stipulates that starting June 1, 2017, local government permission will be needed to place new advertising spots anywhere. The decree also introduces other new regulations. For example, the size of the billboards will have to be reduced from 12m2 to 9m2 and the frame size must be changed from 14m2 to 11m2. An additional burden on the companies. But that is the least of the problems. The appendix to the decree stipulates that in the future one will be able to advertise only on properties owned by the state or the municipality. As it stands now, 90% of the advertising surfaces are in private hands and only 10% belong to the municipalities. This decree turns the billboard market totally upside down and will institute a state monopoly over political advertising.
Jobbik doesn’t seem to be too frightened for the time being because they came out with a variation of their original billboards. The color scheme is the same. The billboard pictures Viktor Orbán and Lőrinc Mészáros. The text is: “They steal. We will take it back and use it to raise wages.”
The opposition is up in arms over this government crackdown on campaign advertising. In the parliamentary committee on justice, where the Kósa-Halász bill is being considered, there was quite a ruckus. The opposition is convinced, not without reason, that the bill was written specifically to target Jobbik and Lajos Simicska. The Fidesz opposition tried to limit discussion of the matter, and the chairman, György Rubovszky (KDNP), refused to allow Márta Demeter (independent) and Ákos Hadházy (LMP) to take part in the discussion. In turn, the opposition members called the government party cowardly and the procedure shameful. Rubovszky at this point ordered the opposition members to leave the room, which they refused to do. Hadházy suggested that Rubovszky call the Parliamentary Guard to remove them forcibly. The chairman wisely refrained from making an ass of himself.
The opposition has a powerful weapon against this bill. To pass, the measure needs a two-thirds majority which, as we know, Fidesz doesn’t have at the moment. If the opposition, the left as well as the right, hangs together, it can win this battle. If it succeeds, this would be the second time that Fidesz is unable to force its will on the opposition.
As for the heinous governmental decree, I assume that some of those Soros-supported NGOs will start legal proceedings against it.