Tag Archives: communication

The right-wing media in turmoil

At the moment the government’s only absolutely reliable mouthpieces are Magyar Televízió and Magyar Rádió. Lajos Simicska’s media empire is still in transition, and the government’s new media complex has not yet been launched. So, the media confusion on the right is considerable, which is bad news for a government that thinks that the real key to success is communication. As it stands now, MTV’s new all-news channel is a flop, and Fidesz for all practical purposes is boycotting Hír TV, Simicska’s television station.

After Simicska publicly broke with his old friend Prime Minister Viktor Orbán, the true Orbán loyalists left Magyar Nemzetthe flagship of the pro-government media, most likely knowing that Viktor Orbán was already working on a replacement of the media conglomerate financed by Simicska and that they would have no difficulty finding jobs in the future. Meanwhile, rumor had it that part owner and editor-in-chief of Magyar Nemzet and Hír TV, Gábor Liszkay, might be taking over Napi Gazdaság, a financial paper, transforming it into a full-coverage daily in the spirit of Magyar Nemzet.

The first issue of Napi Gazdaság under the editorship of Gábor Liszkay

The first issue of Napi Gazdaság under the editorship of Gábor Liszkay

The recent history of Napi Gazdaság is intriguing. It shows how easily Viktor Orbán can pull strings with allegedly independent enterprises if and when he needs their cooperation. In 2013 Századvég Intézet purchased Napi Gazdaság, which until then had been an independent organ. Now that the government and Fidesz need a daily paper, it was enough for Viktor Orbán to call on Századvég and ask the management to sell the paper to Gábor Liszkay and Árpád Habony, about whom I’ve written earlier. Indeed, as of yesterday Napi Gazdaság belongs to Liszkay, and the group of people who left Magyar Nemzet have followed him to his new venture. I understand that even the typesetters and the proofreaders are from Simicska’s paper. At Napi Gazdaság changes have already taken place. For example, the paper became two pages longer. After a few months its name will also be changed.

While preparations for the establishment of genuine pro-government media have been underway, Fidesz was also working on punishing Simicska for his disloyalty. It wasn’t enough to entice Magyar Nemzet‘s and Hír TV’s staff. There was also talk in town about Fidesz politicians boycotting Hír TV. Fidesz denied the charges. As a result, there was quite an exchange between János Lázár and one of the editors of Hír TV, in which the editor called Lázár a liar. Well, the truth is that Antal Rogán didn’t use the word “boycott,” but his words strongly indicated that it would not be advisable for a Fidesz politician to accept an invitation from Hír TV. In the past, Rogán said in his interview on M1, there were “compulsory appearances” on Hír TV and “mandatory interviews” in Magyar Nemzet. From here on Fidesz politicians “can go if they want.” It will be their personal decision. Boycott or no boycott, if I were a Fidesz politician I wouldn’t rush to accept an invitation from Hír TV or Magyar Nemzet.

László Kövér, right after the falling out between Orbán and Simicska, declared in an interview with Magyar Hírlap, a paper that espouses Jobbik ideology and that lately has become a favorite organ of Fidesz politicians who can’t or don’t want to have any dealings with Hír TV, that Magyar Nemzet and Hír TV are “opposition organs.” What does “opposition” mean here? In my reading, Kövér thought that the paper moved too far to the left and often “criticized the government unjustly.” But lately, especially after the Tapolca by-election when Fidesz at last realized that Jobbik is a threat, the party line changed. Now the charge is that Lajos Simicska is moving over to Jobbik and is offering his services to this neo-Nazi party. Surely, this is another Fidesz lie. I have been diligently reading Magyar Nemzet‘s op-ed pages and there is not a morsel of truth in this allegation.

Sándor Csintalan, who works for Lánchíd Rádió, another Simicska concern, in a Facebook note accused Rogán of losing touch with reality. Csintalan himself has quite a past, and he has few if any friends among politicians and commentators on the left, but this time I think he is right. Csintalan pointed out that “when Jobbik wins, an event you do a lot for, then thank your pals, Habony and Vajna, and look into the mirror. Stop and think a little before it’s too late.” Even if one doesn’t believe Csintalan, one should read László Seres’s short piece in HVG. He quotes Rogán as saying that “one must be blind not to see that Magyar Nemzet, Hír TV, and Lánchíd Rádió are getting closer and closer to the extreme right.” Seres responded: “We must be blind because we don’t see it.”

Yes, Magyar Nemzet became critical of the Orbán government, but it is not the only right-wing organ that carries such opinion pieces. Even such old loyalists as András Bencsik or Zsolt Bayer, the organizers of the Peace Marches, have become disillusioned. Their articles in Demokrata and Magyar Hírlap criticize Fidesz because it has abandoned its ideals. They are disappointed, but they still talk longingly of old Fidesz, especially during the period between 1998 and 2002 when Fidesz had a mission: to create a “bourgeois democracy,” a “polgári Magyarország.”

Now that the shackles of party restraints have been removed, the more talented members of Magyar Nemzet are putting out a good right-of-center paper. If it finds an audience, it will provide some real competition to papers on the left. Tomorrow I will sample some op-ed pages I especially found revealing, offering insights into the mood of former Orbán loyalists.

Viktor Orbán on a communication offensive: trying to undo the damage

Viktor Orbán’s “communication staff” is working on “the problem”–the record drop in the government’s popularity. Apparently, the leading politicians of Fidesz are belittling the gravity of the situation, pointing to 2010-2011 when the popularity of the government party was lower than it is now: only 20%. Moreover, there was a time when Gordon Bajnai had a higher ranking than Viktor Orbán, and Fidesz managed to regain its standing within a few months. Surely, with clever communication tricks the situation can be remedied once again. And the best spokesman for the cause is the prime minister himself.

Blikk’s Sztárchat, which I wrote about yesterday, was Orbán’s first attempt to “engage” the people. A day later he gave an interview to Napi Gazdaság and this morning an “extraordinary Friday interview” on Kossuth Rádió (MR1). The contents of the two interviews largely overlap.

Zoltán Lakner, my favorite “political scientist,” summed up Orbán’s message well on Facebook. “He repeated … all those items that are objects of our hilarity or our rage.” The great communication offensive so far is an attempt to explain to the Hungarian people that all the government’s recent decisions are actually good for them.

Let’s start with highway M0, which encircles the capital. The decision to make M0 a toll road is actually a benefit to the Hungarian people at the expense of foreign visitors, he explained. Orbán’s aim is to have the naive citizens of the country think that somehow the only victims of these new tolls will be foreign visitors who, upon entry, will pay a hefty price to be able to use all the toll roads. Hungarians, on the other hand, will be able travel for relatively little money within the borders of the county in which they reside. But what happens if they want to leave the confines of their county? Well, the prime minister did not go into such mundane details. But since he spent so much time on the question of toll roads, I assume that the revenue that is projected to come from this source is desperately needed.

The second topic was the proposed drug tests. The last time we talked about it, the word was that mandatory yearly drug tests for politicians and journalists are clearly unconstitutional and against European Union law and therefore the government will drop the idea. At the same time, we heard, there will be no compulsory drug testing of children, only voluntary testing. Well, it seems that Orbán changed his mind and now insists on mandatory testing of politicians and journalists. This is such an outlandish idea that it was immediately picked up by the Associated Press and this morning was already on the website of ABC television news. The lead sentence is worth quoting: “Prime Minister Viktor Orban, who has vowed to make Hungary into a ‘non-liberal’ state as he moves closer to Moscow, now wants mandatory drug testing for journalists and politicians.” Here in one sentence is the core of what people in the West object to: Orbán’s illiberal state and his moving closer to Moscow.

Why, according to the prime minister, is this testing necessary? Because a drug mafia is hard at work in Hungary. So, “the government made the decision that in the next three years we will clean Hungary of the drug mafia. That is what we began now.” To see how minor a problem drug use is in Hungary, I highly recommend the European Monitoring Center’s interactive prevalence maps. Here Orbán is playing on the ignorance of average Hungarians who cannot distinguish between marijuana and cocaine or heroin, even as he implies that journalists critical of his government must be under the influence of drugs. As far as I know, so far only one Hungarian politician was caught snorting cocaine by a hidden camera. Because he happened to be a Fidesz politician, the investigators couldn’t recognize him clearly. Nothing happened to him. We know from past experience that Fidesz politicians can get away with murder but innocent opposition politicians are sometimes dragged into court. If this piece of legislation is passed, it will be an excellent club in the hands of Viktor Orbán against his political opponents. The same will be true of journalists he doesn’t like.

Let's calm down. The time of serene governance is beginning

Let’s calm down. The time of serene governance has started.

As for foreign policy, he will “continue the defense of the national interests” because Orbán anticipates attacks against Hungary coming from abroad. Orbán is convinced that behind every international dispute there are blatant economic and financial interests, and therefore “the government continually has to watch and struggle. But at the same time that it wages a battle outside, it has to create tranquility, stability, transparency inside. It has to promote the development of conditions in which the Hungarian people can live serene lives.” There is every expectation that this goal will become a reality because the country has moved in the right direction and soon enough will catch up to the western countries. Next year the government will start “the largest economic development project in Hungary’s history” which will provide “economic security, equanimity, quietude and happiness for Hungary.”

So, let’s see what commenters on 444.hu and vastagbőr.hu had to say in reaction to these lines.

“The era of serene, calm and predictable governance is beginning.” I am already a nervous wreck.

“The era of serene, calm and predictable governance is beginning.” Did they find some experimental drug in Graz?

He has lied until now and he will be lying in the future. This is the only thing that is predictable.

“The era of serene, calm and predictable governance is beginning.” Why, did Viktor lapse into a coma?

Viktor, Viktor, you are stupider than I thought.

The program is: we CONTINUE. The stealing, the robbery, the blackmailing, and this sickeningly tasteless lying.

What kind of serene governing is this idiot talking about? Doesn’t he live in Hungary? He doesn’t realize that people are demonstrating because of the idiotic, stupid policies that irritate people? They should have sent him straight to hell a long time ago.

During the interview Orbán recalled that he said four years ago that he doesn’t want “popular ministers.” What is important is competence. As for the popularity of the government, he will take care of that. Well, I don’t think he has been doing a bang-up job lately.